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THE COMPANY
The Development Finance Corporation (DFC) is Belize’s only Development Bank. Our Board of Directors and Staff are strongly committed to our mandate to provide innovative development financial solutions which contribute to the resilient and equitable growth of Belize.
DOWNLOAD THE JOB DESCRIPTION
THE JOB
The Marketing Officer assists the Manager, Marketing and Communications in providing support to the DFC’s Lending Operations in the development and implementation of effective marketing and communications plans and strategies that will contribute to the Corporation’s business growth, build and maintain a positive corporate image, and achieve its strategic goal of becoming the financial institution of choice in development banking.
DUTY STATION
Headquarters, Belmopan
Education & Experience
- B.Sc. in Marketing or Communications
- At least two years’ work experience in the development and execution of successful marketing and communication strategies.
Required Skills & Abilities
- Excellent communication skills that may include public speaking and presentations.
- Networking capacity and negotiating skills.
- Creative thinking, well-developed analytical and critical thinking skills.
- Self-management skills and the motivation to be able to efficiently organize own time, assess priorities; and effectively manage multiple and unexpected priorities as a normal part of daily responsibilities.
- Strong initiative and results-oriented.
- Team-oriented and positive attitude.
- Proficient in Microsoft Office Applications, branding, and stronggraphic
design skills including print design and layout using desktop
publishing, web design, video production, and social media marketing.
Key Responsibilities Include:
The Manager, Marketing and Communications is responsible for planning, organizing, directing and controlling the Corporation’s marketing and communications function, including:
- Assist in developing and implementing DFC’s marketing strategy and marketing plan.
- Design and implement DFC’s branding and advertising campaign.
- Conduct research to understand customer needs, trends, and competitor activities.
- Assist in planning and executing marketing campaigns across the various channels.
- Develop DFC’s customer relationship database.
- Assist in the development of trade show strategies and schedules and coordinate related promotional project activities.
7. Develop and design engaging content for marketing materials, including the production of film, video, web page projects, social media content, email campaigns, advertisements, and print materials.
8. Assist in continuously identify marketing opportunities for the DFC within its target group and contribute to the process of product development.
9. Assist with public relations activities by communicating the Corporation’s position on topics and issues to the media and public in general.
10. Perform digital marketing utilizing online platforms like social media, search engine optimization, search engine marketing, and email marketing to reach target audiences.
11. Monitor and analyze marketing metrics to evaluate campaign performance and make data-driven decisions.
12. Collaborate with managers in preparing budgets and monitoring expenses.
TO APPLY
Submit an Application in ONE PDF File with references. Application includes the following:
- Letter of Application
- Curriculum Vitae
- Copy of most recent qualification
- Three (3) Letters of Recommendation (no older than six months) – two must be professional references, of which one must be from a previous employer.
- Copy of Social Security Card
- The successful candidate will be required to provide a Police Report as part of the Background Check
SUBMIT COMPLETE APPLICATION IN ONE PDF FILE PACKAGE TO:
Manager
People Operations
Development Finance Corporation
P.O. Box 40, Belmopan
RE: APPLICATION FOR CAREER OPPORTUNITY: ‘MARKETING OFFICER’
SUBMISSION
Complete applications may be submitted via e-mail to: careers@dfcbelize.org
DEADLINE
June 20, 2024